Co-production in the digital age. Threats and opportunities for consumers and jobs
Visuel
Type of text :
Opinion and report
Type of referral :
Own initiative
Working group :
Section for Economic Activities
Date d'adoption
Date adopted : 10/25/2016
Rapporteur(s) :
Photo
Martine DEROBERT-MASURE
CGT-FO
Overview
Présentation
Who carries out what role between producers and consumers in the contemporary mass consumption model has become less clear-cut. In an increasingly digital economy, customers are playing an ever more active part in their consumer practices, and their views matter increasingly. The effects of this phenomenon extend society-wide.
Co-production, i.e. the participation of consumers in producing the goods and services they consume, is swiftly gaining ground. Consumption practices are progressing towards a model where consumers are becoming increasingly involved with the broad - scale application of the self-service model and the development of "participatory marketing" and the sharing economy. For example, 88% of French people have already used a self-service checkout in a supermarket. Almost half of them practise collaborative consumption on a regular basis. Their habits are changing apace: with the development of online money management tools, only 18% of French people go to their bank branch several times a month now, compared with 50% back in 2010.